Canadian keynote speaker Helen Wilkie
 

The Hidden Profit Center

Poor communication is expensive!

Most people in the corporate world will tell you that communication is important, but few realize how much money it costs when it is done badly throughout an organization.

Did you know:

  • One employee earning $40,000 a year and spending just two hours a day reading, writing and managing email is costing your organization $9,000 a year—just to manage email? And two hours a day is a very conservative estimate for most employees today.
  • An average mid-size corporation anywhere in North
    America easily spends $2.5 million on internal meetings every year—and many of them accomplish little or nothing?
  • Clients who are subjected to sales presentations for
    professional services often don't buy simply because they are baffled by the jargon and don't know what is
    being sold to them? How much is the cost to your organization of one lost sale?

These are just three sample situations where applied communication, poorly undertaken, costs organizations money: real, hard cash. There are many more. Ineffective communication costs organizations millions of dollars every year. But this money usually disappears without anyone realizing it, because there is no line on the financial statements to account for it.

What if you could stop this money from draining away? What if you could redirect it back to the bottom line? Isn't that a better, less painful method of improving profitability than layoffs and other tired old cutbacks?

Well, that's exactly what audiences learn when Helen Wilkie addresses them on The Hidden Profit Center. Starting with the keynote and going deeper with the workshop or concurrent session, they understand the secrets of profitable applied communication, and they have a roadmap of exactly how to apply Helen's exciting new principles to save hundreds of thousands of dollars every year. The return on this investment can be massive!

Note: as well as everything in Helen's Keynote Package, when you book her to deliver this keynote you will receive ten complimentary copies of her book, The Hidden Profit Center: a tale of profits lost and found through communication. Use them as prizes, or supplement them with purchased copies for all your delegates!

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