Canadian keynote speaker Helen Wilkie
 

I See Your Name Everywhere!

Professional firms of all kinds are facing a similar challenge: the number of competitive firms available to potential clients is huge and growing. This is a problem for clients, who can easily become confused and not know how to find the right professional for their needs. It is also a problem for professional firms, who find it increasingly difficult to stand out from the sea of competitors offering similar services.

One solution is for professionals to raise their profiles and become known for their expertise. This makes them stand out from the crowd and makes it easier for potential clients to find and make contact with them.

I See Your Name Everywhere is a series of modules, conducted individually or as a complete course, which teaches them to achieve this end through article writing, public speaking, networking and blogging.

Content

Article Publishing
• How to write articles on your area of professional expertise
• How to deal with traditional publishers to get them
into print in specialty and trade magazines
• How to adapt your articles for online use and tap the power
of the Internet to expand your reach and reputation

Public Speaking
• How to use public speaking to raise your profile
• How to find the right audience for your speech
• Difference between this type of speech and other types
of business presentation
• How to deliver your presentation with impact
• How to leverage speaking engagements to develop clients

Business Networking
• How to use networking opportunities to raise your profile
• How to mix and mingle at events and still enjoy them
• What to do after events to develop relationships

Business Blogging
• How to use blogging to raise your professional profile
• What content is appropriate for your blog
• What platform is easiest to use
• How to promote your blog to clients and potential clients


Format

Each module is available as a lunch and learn program or expanded into a more hands-on, half-day workshop. Alternatively, the content can be delivered as a four-part course. In this case, the article module is three hours, and the others are each two hours.

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