The Hidden Profit Center

  • Did you know that one employee earning $40,000 a year and spending two hours a day reading, writing and managing e-mail is costing your organization $9,000 a year—just to manage e-mail?
  • Did you know that an average mid-size corporation anywhere in North America easily spends $2.5 million on internal meetings every year—and many of them accomplish little or nothing?
  • Did you know clients who are subjected to sales presentations for professional services often don't buy simply because they are baffled by the jargon and don't know what is being sold to them? How much is the cost of one lost sale?

These are just three sample situations where applied communication, poorly undertaken, costs organizations money: real, hard cash. There are many more. Ineffective communication costs organizations millions of dollars every year. But this money usually disappears without anyone realizing it, because there is no line on the financial statements to account for it.

What if you could stop this money from draining away? What if you could redirect it back to the bottom line? Isn't that a better, less painful method of improving profitability than layoffs and other tired old cutbacks?

Well, that's exactly what audiences learn when Helen Wilkie addresses them on "The Hidden Profit Center". They understand the secrets of profitable applied communication, and they have a roadmap of exactly how to apply Helen's exciting new principles to save hundreds of thousands of dollars every year. The return on this investment can be massive!

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